The Future and 40 Years in the Past

As with all things in life, business is coming full circle.

With the Internet being all the rage in business an interesting thing is happening. The Internet has made business so transparent that we’re going back forty years and abiding by the small town rules.

If you’re building a business and someone goes online and gives you a bad review it’s exactly like Bill’s second cousin saying that you’re corn meal was bad.

In a small town forty years ago, you couldn’t treat anyone badly or you lost business, integrity and referrals. More recently businesses feel like there are too many fish in the sea to worry about individual customers.

Now, companies are finding that survival means abiding by the small town rules again.

So the challenge then becomes, “how do I simultaneously look ten years into the future and forty years in the past?”.

The answer is understanding and leveraging the new rules of business with the old rules of the past.

This is a beautiful time to be in business.